— Frequently Asked
QUESTIONS
I GET ASKED
Do you take freelance projects or only full campaigns?+
Both. From single shoots to ongoing monthly retainers. One logo. Full brand overhaul. Monthly social media management. I scale to what you need. The obsessive quality stays the same whether it’s one deliverable or fifty.
How much of the work is actually AI-generated vs manually created?+
AI is a tool, not a replacement. I direct every pixel. Think of it as a very fast intern who needs a very good art director — that’s me. I direct, refine, composite, and polish until it’s indistinguishable from handcrafted work. The creative direction is 100% human.
What’s your design philosophy?+
Technology serves emotion. Every visual decision serves a feeling, not decoration. I don’t make things look pretty for the sake of it — I architect experiences that make your audience feel something specific. That’s the difference between a content creator and a Feeling Architect.
Why do you use AI instead of traditional photography or 3D?+
Because the tools let me work faster without sacrificing quality. More ideas, more iterations, better outcomes — at a pace that would have been impossible five years ago. I still shoot traditionally and model in Blender. AI just means I can explore ten directions instead of two.
Can you work remotely with brands outside the UK/Latvia?+
Absolutely. Most clients are in Latvia, I’m in Brighton. I’ve worked with clients across the UK, Latvia, and Dubai — all managed remotely with zero friction. My workflow is fully digital. Time zones are just numbers on a clock.
How does your creative process work when using AI?+
I brief the AI like an intern — very specific instructions, detailed mood references, precise technical parameters. Then I art-direct, refine, composite, and polish by hand. The AI generates raw material. The human turns it into art. Every final piece goes through Photoshop, Lightroom, or After Effects before delivery.
What tools and platforms do you use?+
Photoshop, Lightroom, Blender, After Effects, Midjourney, Stable Diffusion, DaVinci Resolve, Figma. Plus Premiere Pro for video editing, various 3D rendering engines, and custom workflows I’ve built over the years. The tool doesn’t matter — the eye behind it does.
What do clients usually provide to start a project?+
A brief, brand guidelines if they exist, reference images they like, and a clear idea of what they want their audience to feel. If none of that exists, I help build it. Some of my best work started with a client saying “I don’t know what I want but I know what I don’t want.” That’s enough.
Can you adapt your style to different brands or moods?+
Absolutely. Every project starts with understanding YOUR brand, not imposing mine. I’m a chameleon with taste. Whether you need warm and approachable, cold and clinical, or brutalist and bold — I match the visual language to your brand DNA, not my personal preferences.
